As a Black creator, Gifford has had to advocate for herself, considering brands have a tendency to pay Black influencers less than their white counterparts. The pay disparity is so pervasive that, last year, Adesuwa Ajayi launched the Instagram page Influencer Pay Gap, exposing brands and how little they pay Black creators compared to white creators. Gifford says, “It’s important for brands to partner with Black creatives but also pay us what we’re worth, because like it or not, we drive the culture. End of discussion. We drive the culture, so if you want to be on top of what’s happening at the moment, you need Black content creators,” she says.
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